The Challenges of Pricing Your Home

Although the challenges of pricing a home can be vexing, to say the least, The Lesti Team calls on many years of experience representing fine homes in the Napa Valley and Sonoma Valley communities in order to calculate an accurate price. The goal is always to find the balanced number that will result in serious attention from prospective buyers and their agents, while generating the optimum return on the clients’ investment.

Supplementing their in-depth knowledge of the California Wine Country market, members of The Lesti Team call on additional experts and their reports to ascertain market pricing trends and employ a comparative market analysis (CMA). By thoroughly explaining to their selling clients the challenges of pricing a home and the many factors to be considered,The Team turns subjective, emotional wants into a win-win outcome.

Following are a few suggestions to help you assist The Lesti Team in the valuation of your home:

1. Rather than considering your area’s home sales within the last 6-12 months, pay attention to those within the last 30-45 days. Your home’s value can be affected and compromised by factors such as the economy and localized market trends over a more extended time period.

2. Combine the knowledge gained from #1 above with prices of homes in your community or neighborhood that have just closed or are scheduled to close soon. The Team has access to those figures.

3. The result should be several property sale comparisons within a one-mile or so radius of your property.

4. Compose an honest, objective list of your home’s weaknesses and strengths in order to provide a starting point for property comparisons. It will also allow The Team to make recommendations regarding possible repairs, staging and other considerations. It’s important to think of your home as would a potential buyer. Be as objective as possible.

With the correct pricing, effective marketing, and proper preparation for showing, it’s likely that soon you will be evaluating an offer on your home.

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